Willard Batteries has been on a roll of late, pushing the boundaries both in terms of its battery technology and its social commitment. Last year, Willard Batteries launched the Willard IQ range which focused on exploring and capturing different battery technologies to meet these increasing demands of South Africa’s motoring public.
In terms of its social responsibilities, Willard Batteries has a well documented legacy of its commitments to all things green with its Go Green, Go Willard campaign which garners funds for Food &Trees for Africa through scrap battery recycling.
Willard Batteries’ latest campaign involves the production of a limited edition Pink Battery range. These batteries, which are entirely pink, will be available for sale at selected retail outlets and a portion of the proceeds will be donatedto Breast Cancer Community Carer, PinkDrive.
PinkDrive powers South Africa’s first mobile PinkDrive Mammography Unit and PinkDrive Educational Unit through the country, driving home the fact that ‘Early Detection Saves Lives’. It currently runs two “Pink” mobile breast check units, as well as three educational cars. Both units travel to semi-urban and urban areas around South Africa with the aim of enabling various disadvantaged communities access to education, physical examinations and how to do breast self-examination.
The public, as well as employees of the group and trade customers, have been invited to take part in this initiative by taking a “selfie” of them with their new Pink Willard Battery, liking the Willard Batteries Facebook page and then uploading their selfie to the Willard wall. They then stand a chance of winning one of a number of pink mobile phones.