MV Rabushaga from Bochum in Limpopo is the winner of the Midas “Win a Taxi makeover to the value of R20 000” competition. The competition was run through 53 Midas stores in the Northern regions of Gauteng and Limpopo.
“We had requests from a few franchisees in our region to assist them with a promotion to target the taxi market,” says Danie Swanepoel, Midas northern regional franchise and sales manager. “We then took a decision to aggressively focus on this market by running a two month promotion to win a taxi makeover.”
More than 45 000 flyers were handed out at participating Midas stores and at local taxi ranks. Taxi owners had to purchase from a selected range of spares advertised on the flyer and spend R150 or more. They could then SMS the word “Taxi”, along with their name and receipt number to 33787.
“The response was overwhelming and our franchisees are happy to proceed with the further promotions to build relationships with taxi owners,” Swanepoel explains. “The makeover covers the installation of a radio and DVD player, a complete major service with new shocks, battery, clutch, bearings, service parts and wiper blades, new tyres and various other accessories.”
The winning taxi will also receive rear window decals with the logos of the suppliers who participated in the promotion, which ran from 01 October 2013 to 30 November 2013.