At this year’s Telkom 947 Cycle Challenge, Xperien aims to raise R100 000 with its much-needed children in road safety 'Pedal for a Purpose' initiative. Over 30 000 cyclists will participate in this year's 21st edition of Joburg’s biggest cycling event that will be held on Sunday 19 November.
The proceeds will go to Wheel Well, a non-profit organisation that focuses on safety for children. Xperien’s Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa. It is an ambassador for Wheel Well, a non-profit organisation that focuses on safety for children.
Xperien senior business development manager Bridgette Vermaak says the campaign aims to raise R100 000 and we are looking for 50 riders to ride in our team. "Wheel Well is the only not-for-profit organisation that focuses exclusively on children in road safety. It is a small organisation with a huge task at hand.”
Xperien Cycling team was established specifically to raise awareness for this non-profit organisation. The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution.
“With car crash death and injury remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly,” says Peggie Mars from Wheel Well.
A sponsorship of R1500 will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and cycling shirt. Alternatively, to support this initiative, one can ‘Challenge a rider’ by sponsoring a rider per kilometre with a minimum of R1 per kilometre.
“We are deeply honoured that Xperien partnered with us in this challenge and grateful that we will be enabled to do what we do best, road safety for our dearly beloved children,” she concludes.