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Roof Of Africa announces new strategic partnership

Peter Luck, Roof of Africa and Olivier Montange, Motul's GM for Europe West, Middle East & Africa upon signing the agreement

Roof of Africa organisers, Extreme Off Road Promotions, announced today that prominent lubricants specialist, Motul, has been appointed as the official lubricant partner for the celebrated Lesotho-based off road motor cycle event. Traditionally held in November each year, the Roof of Africa will take place from 3 – 6 December 2014. The reason for the shift in dates to early December is to better accommodate the international race calendar and in so doing, attract an increased number of global riders.

Indeed, the partnership with Motul is strategic to this vision, given their reputation as the leading specialist in motor cycle lubricants, coupled with the fact that Roof of Africa is considered Africa’s pre-eminent motor cycle event. From Motul’s perspective, the partnership ties in with the company’s intent to further grow its African market share.

“We believe this partnership with the Roof of Africa will not only work for us from a business perspective, but it will also have other positive knock on effects for the event and Lesotho. Our expansion in Africa, coupled with our links to international riders and teams means we can be a truly global partner and we are hoping to bring more international flavour to the event,” said Steven Lurie, Motul’s Business Development Manager for Southern Africa.

Ross Blackwell tackling the 2013 Roof of Africa“The Roof of Africa is one the most extreme off road events in the world, set in one of the most spectacular parts of Africa. We have set out to make it a very attractive event on the international calendar. In order to achieve the goals we have set for the growth of the event we have sought to bring strategic, international and like-minded entrepreneurial partners such as Motul on board,” says Peter Luck of Extreme Off Road Promotions. “We are extremely excited to have them on board with us for the Roof of Africa,” he added.

This famous event, now in its 47th year, generates significant international tourism for the Mountain Kingdom of Lesotho.

(Image: Ross Blackwell tackling the 2013 Roof of Africa)