Torre Automotive kicked off the first of its national Imbizo (coming together in isiZulu) sales, product and fitment training sessions at the Lakes Hotel and Conference Centre in Benoni, Johannesburg on Monday, 18 August.
The roadshow will see Torre Automotive representatives travel to certain locations across the country, sharing product, sales and fitment knowledge with owners and staff of spares shops, workshops and fitment centres for the betterment of the automotive aftermarket. The short courses have been designed for trade counter staff and address key factors and issues that they deal with daily.
Despite being a multi-brand organisation, Torre Automotive does not push its Gabriel, Textar and Echlin brands during the training, but rather uses the platform to educate and upskill the aftermarket through better product, sales and general fitment knowledge.
The training, which is entirely free for participants, takes place over three days, with each topic (shock absorbers, braking and engine systems), given a sixty minute slot. Short and sweet, the initiative boasts a measure of flexibility, as participants can pick and choose which course they’d like to attend and be done in an hour.
Torre Automotive will provide interested parties with free transport if needs be and will communicate future training dates and locations in local community newspapers. Once completed, attendees receive a branded cap and quick reference guide which includes answers to a number of frequently asked questions. Tea and coffee is provided. Anyone interested in the training should call the Customer Services division at Torre Automotive on 011 627 2500.