Midas group strengthens its position

Midas group further strengthens its position as the leading service provider for motorists across Southern Africa

South Africa’s leading distributor and franchisor to the automotive aftermarket, Midas Group, has signed an exclusive distribution and franchise management agreement with Behr Hella Service in South Africa, effective 1 September 2014.

“Midas Group was approached to be our partner, being the leading Automotive Aftermarket distributor in Southern Africa, having extensive infrastructure and vast experience in Logistics, Franchising, Training and Marketing, says Willie Fourie, Managing Director for Behr Hella Service South Africa (Pty) Ltd ”

This will see a network of 124 franchisees and 70 agents across the country joining the dynamic Midas Group franchise family. The network includes the highly regarded Silverton Radiators franchisee network, which for the last 60 years has developed a broad range of products and services for the engine-cooling sector.

“Much of our current success is dependent on the strength and character of our 560 franchised retail and workshop outlets in Sub Saharan Africa,” says Warren Espinoza, Chief Executive Officer for the Midas Group. “The Silverton franchise and Behr agents enhance our capacity even more to deliver a truly compelling workshop service offering for the motorist.”

Behr Hella Service in South Africa will have joint responsibility for product development together with Midas Group-owned Parts Incorporated Africa (PIA). PIA is the distributor of branded, guaranteed, quality parts and will handle warehousing, logistics, sales and customer support for the air-conditioning and other Behr Hella product ranges.

According to Franchise and Technical Director for Midas Group, Gerhard Braun, the Silverton Radiators franchise and Behr Hella Service air-conditioning agents will form a part of the workshop end of the Midas Group business, which consists of Motolek, ADCO,CBS,ACD and Battery Hub, a network of independently owned workshops specialising in vehicle service, maintenance and repairs, plus the latest in automotive diagnostics solutions.

Says Braun: “We’re proud to partner with such an illustrious organisation as Behr Hella Service and we look forward to welcoming the Silverton Radiators franchisees and Behr Hella Service agents into the Midas Group family.”