Insurance value-add to consider

Insurance value-add to consider

A competent defensive driver with little, to no accidents behind their name, is the kind of driver that insurance companies should have as clients. Yet, in reality, this kind of driver is the exception rather than the rule. The good news, however, is that there is potential for insurers to equip their clients with the skills to become a driver like this.

Additional driver training can help one to become the best driver they can be. The managing director of MasterDrive, Eugene Herbert, explains: “Driver training teaches drivers to adapt their driving to suit road conditions, no matter what these may be. It also equips them to be ready to respond to the dangerous actions of other drivers to avoid risky scenarios on the road.”

Driver training can have a major effect financially. “Between 2019 and 2020, road crashes cost the economy R176 billion. If this figure could be reduced by 10%, think of how much more could be injected back into South Africa. This especially sobering as the country recovers from the impact of COVID-19.

“Additionally, as 90% of crashes are as a result of human error, training all drivers in defensive driving could result in drastic changes to accidents and the consequent road fatality statistics. It can also have a considerable impact in reducing the insurance expenses associated with crashes for both the insured and insurance provider.”

Insurers that include defensive driving as a perk, also provide numerous benefits to their clients. “The first benefit is also cost-savings. This is not only in avoiding costly accidents but can also be in the form of reduction in insurance premiums. Drivers learn to reduce wear and tear on the vehicles and to drive more economically, especially important as petrol prices soar.”

MasterDrive has extensive experience in working with insurers in realising these benefits for all involved. “Their defensive driver instruction makes use of proven training methods that are based on internationally recognised benchmarks that are successful in reducing accidents and improving driving standards.

“No two organisations are the same and thus neither are their needs, which MasterDrive understands well. They are capable of developing customised training programmes that suit each organisation’s unique requirements. MasterDrive is aware of the difference that can be achieved when insurers and driver instructors work together to improve driving standards on the roads.”

As an insurer, investigate the numerous benefits that lie in working with a driver training organisation. “As the country recovers from the economic difficulties created by COVID-19, there is no better time to find ways for both your organisation and your clients to save money,” says Hebert.

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