The international tire and wheel industry is counting on THE TIRE COLOGNE 2022 for fresh momentum

The international tire and wheel industry is counting on THE TIRE COLOGNE 2022 for fresh momentum


TTC @home will generate additional digital added value

THE TIRE COLOGNE is starting its intensive preparations for the forthcoming edition of the trade fair, which will be hosted from 24 to 26 May 2022 in line with its usual schedule. In close collaboration with the event’s conceptual sponsor, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association), the team at Koelnmesse is devoting all its energies to further developing the concept and content for the trade fair, which occupies a prominent position in the industry’s international calendar as a source of fresh momentum for the tire and wheel sector.

THE TIRE COLOGNE 2022 will be the first opportunity for the global industry to gather at an international communication and business platform since the introduction of restrictions due to the coronavirus pandemic. The anticipation for the event is already palpable among many companies: “We see THE TIRE COLOGNE as a global industry gathering and the leading international trade fair, which will play a crucial role in the resumption of face-to-face communication in the post-COVID-19 era. THE TIRE COLOGNE’s clear focus on the needs of the tire and wheel industry has always made the event a crucial source of momentum for us,” says Johannes Kuderer, Managing Director of Pneuhage Management GmbH & Co. KG. The content of THE TIRE COLOGNE 2022, with the addition of TTC @home, will focus on issues that have gained new impetus in the context of the pandemic – such as the digital transformation and human resources. A further key topic will naturally be the ever-increasing demands for greater sustainability.

As part of the event’s new concept, THE TIRE COLOGNE 2022 will be supplemented with the digital event TTC @home, offering registered physical exhibitors the opportunity to also increase their online reach and to market to new target groups digitally, thereby boosting their sales. TTC @home sets out to strengthen communication between exhibitors, visitors and the media, and thus reinforce the momentum that the in-person event THE TIRE COLOGNE gives the industry.

The concept for THE TIRE COLOGNE 2022 and its planned content is already attracting positive feedback from renowned companies. Frank Jung, Head of Marketing and Sales for the German Replacement Tire Market at Continental Reifen Deutschland GmbH, comments: “THE TIRE COLOGNE will continue to be a crucial platform for dialogue for us and an industry event that we wouldn’t want to miss. The further development and transformation of the trade fair’s formats such as the launch of TTC @home is an important step in the right direction. This will maintain TTC’s position as an indispensable building block for establishing face-to-face contact with customers.”

Further statements from renowned companies on THE TIRE COLOGNE 2022 can be found at: https://bit.ly/31jlNch