facebooktwitterlinkedinyoutube

What makes the Franchise Co. the ideal franchisor

What makes the Franchise Co. the ideal franchisor

As the leading South African franchise management specialists, The Franchise Co. has not only continuously modified its systems and practices but has successfully acquired a collection of franchises across a spectrum of sectors, including retail, restaurants, fast food, health and beauty, medical, hospitality, and construction. This growth, according to Marcel Strauss, Group Chief Operating Officer of The Franchise Co., has made the company the ideal franchisor to partner with.

Apart from boasting a myriad of franchises in various sectors, Strauss says the organisation’s strength comes from understanding market trends and continuously analysing potential business risks and mainting a reputation of excellence by acquiring ideally located franchises to ensure the company’s sustainability and relevance.

“Our management team consists of highly skilled, actively involved members with decades of experience in business operations, management, funding, marketing, and of course, franchising. Their passion and knowledge form the cornerstones of our business,” says Strauss.

He says strong governance is another principle that reinforces The Franchise Co. as a trusted brand. The group of Executive Board Members consist of prominent and expert executives in their various sectors including Fast Food, Law, Engineering, IT and the Medical fields, which firmly contributes towards upholding the values of the organisation and the various brands it represents.

For Strauss, The Franchise Co.’s intensive research and hands-on experience have allowed the franchise specialist to perfect its business model before inviting prospective franchisees into the business. The operating model is geared towards ensuring the franchisees’ establishments have the best chance at achieving success.

“This comes with having clarity of vision, knowing what milestones we want to reach, what needs to be one, and how we are getting there. As The Franchise Co., we are big-picture thinkers that understand the dynamics of the marketplace, the competitive situation, and what our business proposition is.

“We offer more than just our brand names and marketing materials. The Franchise Co. is also involved in location selection; financial advice; marketing, recruitment; training and guiding front and back of house management; and compliance with health and safety policies, to mention but a few,” explains Strauss.

The Franchise Co. is also resolute on the training it offers staff members and franchisees, citing not only the uniformity this offers across its multiple brands but improved efficacy and increased morale, which improves client satisfaction, and ultimately, the bottom line.

“Apart from having the best locations and untapped market saturation for our franchise brands, which allow for steady growth, The Franchise Co. has also expanded its corporate divisions to include a tech company to cover its own and new clients’ Communication Systems, Internet Service Provision, Point of Sale Systems, Security Solutions, Advertising and IT Support. This further grows our ability to better serve our brands and franchisees in these and future markets,” concludes Strauss.

The Franchise Co. offers franchisees an opportunity to invest in the following food brands: Blacksteer, ChesaNyama, Mike’s Kitchen, Nyamalicious, Yami Rib & Burger, Yami Pizza, and Zebros.