The formidable RENAULT GROUPE announced a very strong strategic shift to the RENAULT brand globally late in 2020, and RENAULT SA has embraced these future-forward changes to further elevate and progress the brand within the local market.
The evolution of RENAULT is geared to inject more substance into the brand in order to shift it into top-of-mind awareness status, by providing more compelling reasons for consumers to re-appraise and consider RENAULT as a viable option within the competitive automotive landscape.
Through the ‘La nouvelle Vague” movement, the brand will embody modernity and innovation within and beyond the automotive industry in energy, tech and mobility services. The elevation shift is intended to portray the brand in a more aspirational manner, through building more VALUE into product offerings and fostering BRAND LOVE.
Strong initiatives are at play in order to shift and uplift the brand into one of icon status, at the forefront of innovation and technology, with an energetic pulse that resonates with consumers in our ever-changing world.
Being at the forefront encompasses multiple brand facets, of which brand partnerships play a significant role.
We are excited to announce our vehicle sponsorship of IDOLS SA Season 17, breaking on 11th July 2021.
IDOLS SA is a revered entertainment program with a strong and loyal viewership, synonymous with fun, and energetic and ultra-entertaining presenters, brought to life by wanna-be and talented contestants who display determination to succeed by “reaching for their dreams”.
The association and partnership with IDOLS SA completely aligns with the brand tone being assumed and most especially the positioning of an upcoming soon-to-be announced Model launch target.
We look forward to a successful partnership with IDOLS SA, with plenty of exciting plans in the pipeline within and around the show.
IDOLS SA – DRIVEN BY RENAULT