In August, Tarsus Southeast Asia – organisers of the forthcoming Tyrexpo Asia 2021 Show in Singapore announced that because of the ongoing global travel restrictions in view of the COVID-19 situation, the show would become a Hybrid exhibition with innovative digital elements working alongside the three day ‘live’ event.
However, with the latest updates from the Singapore Government, event engagement and experience are greatly impaired with high travel restrictions in place and has proven that live international trade events taking place this year is difficult. Thus, Tyrexpo Asia 2021 will be moving into a full Digital event. With the digital event taking place, Tarsus have confirmed the partnership with a leading specialist in Hybrid Event Platform Management to present a highly professional virtual online show.
Alwin Seow, Project Director of the Tyrexpo Team says, “The endemic phase that all attendees are anticipating came to a halt. After consideration to ensure a safe and superior quality of our event, the 2021 edition of Tyrexpo will be fully virtual. Our intention now is to focus on quality tier one buyers and sellers to immerse in our fully interactive platform, which will involve approximately 1,000 participants to create a focus on only top-quality meetings.
“Two weeks leading up to the show before the live show days on the 17th to 19th November 2021, Exhibitors and Buyers will be able to communicate and set ‘live digital meetings/matching making’ before the three-day 24-hour marathon online event.”
Tyrexpo Asia Digital 2021 will provide immersive experience with live engagement and execution facilities to guarantee a perfect level of business negotiations which include several special features and benefits to all participants, including - Recommended Buyers/Sellers, Real Time Access to live chats/video conferencing, Q&A sessions, self promotion, post sharing, speaker audience interaction, screen sharing, smart matchmaking techniques with event group segmentation.
Alwin concludes, “I cannot thank enough to all our amazing stakeholders who have remain strong with us and supportive of our decision. Our team is confident that the Digital Platform event will provide value to the global tyre and wheel aftermarket sectors during these unprecedented times.”