Chery, AA join hands in South Africa

Chery, AA join hands in South Africa

Chery South Africa has signed a comprehensive agreement with the Automobile Association of South Africa (AASA) that promises additional peace of mind to all new Chery owners.

The agreement was signed and celebrated at an intimate function at Chery’s Gauteng Head Office this week. It will see the AASA take on the role of roadside assistance support provider to Chery for all new models from the start of sales later this month.

The AASA is arguably South Africa’s best-known roadside support provider. It offers a range of best-in-class roadside and accident support services that will now be available at no additional cost to new Chery owners across the country.

“When we first announced our entry into South Africa, we committed ourselves to not only offering some of the most stylish and advanced vehicles on the market, but also unbeatable value,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

“Our partnership with the AA is in line with that promise. It adds a whole host of benefits at no additional cost to our clients as it will be included as a standard part of our Chery Vehicle Warranty on every new model.”

Liu explains that the range of included services stretches far beyond the usual conception of a breakdown service. In the case of the Chery / AA tie-up, the service includes battery tests/replacements, help with tyre changes, fuel and some minor diagnostics. It also includes towing, if ever needed, and overnight storage services for damaged vehicles.

Willem Groenewald, the CEO of the AASA, attended the signing ceremony on behalf of the AA. He says: “We are delighted to partner with Chery as they enter the market and establish their brand name amongst discerning South African vehicle buyers.

“With our nationwide fleet of support vehicles and our large call centre, you can be sure that the AA will only be a few minutes away from getting you back on the road or you and your family in safe hands.”

Groenewald adds that the partners will investigate adding many new services to Chery customers, which build on both companies’ history of technological innovation. These include app-based services and a mobile panic button, which would ensure the owners of 24/7 support and protection in a crisis.

Chery recently unveiled the first of its new Tiggo 4 Pro models to selected media before the official launch later this month. These vehicles have completed rigorous testing in South Africa and have received full homologation for local sale.

“When we launch the first Tiggo 4 Pro models, we will do so with the support of over 30 dealers located across South Africa. With this network of dealers and the national support of the AA, our customers will be assured of the best possible support from the onset,” says Liu.



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