Winner of the 2021 Toyota SA National Young Auctioneer Competition crowned

Winner of the 2021 Toyota SA National Young Auctioneer Competition crowned

Despite many challenges during 2020 and 2021, Plaas Media was able to present a hugely successful eighth Toyota SA National Young Auctioneer Competition this year, one in which young Henri Beyleveldt from Limpopo took top honours. Beyleveld currently works as an auctioneer at André Kock & Seun Limpopo.

This was the second time the competition was presented in a digital format, after the format had to be amended in 2020 due to lockdown regulations. The original competition was held at local agricultural shows such as the Bloem Show and Royal Show. Winners from these regional rounds would then take part in a national round, during which the new young auctioneer of the year would be crowned. Not only did the competition have a young auctioneer category, but it also boasted a junior category in which pupils could compete.

Due to the new digital format introduced in 2020, the junior category had to be put on hold but as of 2022, this category will don an entirely new jacket with courses and the competition forming part of the national and provincial Youth Show. More details will be made available in due course.

Video entries

To enter the 2021 virtual Young Auctioneer Competition, entrants had to record themselves while auctioning off two lots – a cow with two calves, and a sheep ram. Entrants were not restricted to specific livestock breeds and could also use props to create their videos.

These videos were received by Plaas Media and judged by a panel of three experts: Allan Sinclair, managing director of Vleissentraal Bloemfontein, Appie Maritz, auctioneer at BKB, and Barco from Niekerk, a previous winner of the competition. Each entry was judged based on a list of criteria, including contact with the audience, animal knowledge, voice and chant. These criteria have applied since the competition’s inception.

2021 Young Auctioneer finalists and winners

The 2020 winner, and first winner of the digital-format competition, was Hennie Goosen, a master’s student from the University of the Free State. Previous winners were André van Zyl (2014), Gareth Hughes (2015), Steven Mathews (2016), Gavin Mathews (2017), Barco van Niekerk (2018) and JP Marais (2019).

This year’s Toyota SA National Young Auctioneer Competition, as in 2020, again included a people’s choice category. Viewers could vote for their favourite entrant via WhatsApp. This year’s people’s choice winner is Fisokuhle Hadebe, a well-known face in the competition. Fiso participated in the competition as a young boy and won the junior category in 2018. As the public’s favourite auctioneer, he wins a Plaas Media hamper that includes various items. Congratulations Fiso!

The following entrants were this year’s regional winners:

  • Fisokuhle Hadebe – Eastern Cape and KwaZulu-Natal.
  • Henri Beyleveldt – North West and Limpopo.
  • Vincent Pike – Free State and Gauteng.
  • Chris Goosen – Northern and Western Cape.

These four regional winners each receives a Toyota hamper worth R2 500, which includes a Hilux braai set, a cordless battery charger, a Land Cruiser travel bag and a bush hat.

The Toyota SA National Young Auctioneer of the Year wins approximately R60 000 which goes towards his participation in the 2022 international auctioneer competition at the Calgary Stampede in Canada. The winners of 2019 and 2020, JP Marais and Hennie Goosen, will also only participate in 2022 due to the travel restrictions that have been in place the past few years.

It was a close race among this year’s top candidates with less than five points separating first and second place. This is testament to the high calibre of this year’s competition entries. The results are:

  • In fifth place is Vincent Pike from the Free State.
  • In fourth place is Francois du Toit from the North West.
  • In third place is Chris Goosen from the Northern Cape.
  • In second place is Fisokuhle Hadebe from KwaZulu-Natal.
  • The 2021 Toyota SA National Young Auctioneer of the Year is Henri Beyleveldt from Limpopo.

Plaas Media congratulates Henri on his outstanding achievement. Congratulations also to all the participants and regional winners who made this year’s competition a truly tough one! Our thanks also to Toyota SA who was once again the name sponsor and has been involved since the inception of the competition.

Watch the announcement of this year’s competition on the Plaas TV / Farm TV YouTube channel: https://youtu.be/-hIyAJT-HMo



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