2017 saw the FRAM Filters brand launched to the Australian automotive aftermarket, through the global partnership between G.U.D. Holdings and Filpro Automotive. Filpro Automotive markets and distributes G.U.D. Holdings leading brands, FRAM Filters, Safeline Brakes, Indy Oil, Holts and Prestone in Australia and New Zealand.
As a key element of the launch in Australia, FRAM Filters has taken its racing heritage to the 2018 Virgin Australia Supercars Championship. Teaming up with Tickford Racing, FRAM Filters will showcase its high performance capabilities to the Australian motor industry on the track.
FRAM has joined forces with the up and coming Ritchie Stanaway, an exciting racing driver in the Supercars Championship. Stanaway has achieved international success in GT Sportscars, GP2 and claimed the Championship Title in the Sandown 500 last year.
According to Filpro Automotive General Manager, Roger Lassen, “It is exciting to bring FRAM Filters to Supercars with a talented young driver and such an accomplished team.”
“FRAM Filters has a long pedigree of motorsport involvement across the world so it made perfect sense for us to bring our world renowned brand of automotive filtration products to Supercars, the unrivalled top category of motor racing in Australia and New Zealand. The FRAM Filters logo won’t be missed emblazoned across his Tickford Racing Falcon Supercar’s rear wing and we look forward to a great season ahead,” Mr Lassen stated.
FRAM Filters is confident that the growth of their footprint in the Australasian automotive market will have a positive spin-off here in South Africa leading to an expanded product range and higher volumes being manufactured locally.