To be honoured in the context of the Grand Opening
Even before THE TIRE COLOGNE opens the exhibition halls on 29 May 2018, the first highlight was already on the programme: the Grand Opening event on the evening prior to the event with the announncement and honouring of the winners of this year's Kreativpreis. With the 2018 invitation to apply, the high quality award was awarded for the first time in two categories, subdivided into KREATIVPREIS Industry, sponsored by THE TIRE COLOGNE, and KREATIVPREIS Trade, supported by the tire manufacturer HANKOOK. This differentiation does justice to the fact that the resources, for example, in matters of innovative strength and application capacities differ greatly for the trade and manufacturers. With the award, the German tire retailers and vulcanisation trade association (BRV), industry sponsor of the new industry trade air, has been distinguishing great achievements of the German tire industry for many years. Honoured are solutions and products demonstrating a great deal of innovation and creativity that provide the industry with impulses and provide best practice examples.
KREATIVPREIS Industry and KREATIVPREIS Trade were awarded in three categories respectively:
- Innovation of the year – honouring of a creative concept with a high level of innovation, meaning the successful introduction of a novel product or service.
- Best Green Concept - recognition of creative concepts that are exemplary in the fields of economy, ecology and social matters, and are committed to long term sustainability.
- Best Future Concept – development of a product/service with which future business areas can be served, and which generates new demand impulses. The many received applications were evaluated by a jury of experts on the basis of a strict catalogue of criteria and the winners selected. The jury of the Kreativpreis 2018 was composed of Sascha Berck, Marketing Manager D/A/CH for the ATL division of Hankook Reifen Deutschland GmbH; Stephan Helm, Chairman of the German tire retailers and vulcanisation trade association (BRV); Yorick M. Lowin, BRV managing director; Dr. Matthias Schubert, Chairman of the business management of TÜV Rheinland; Olaf Tewes, Editor-in Chief of AutoRäderReifen - Gummibereifung; Christoph Werner, member of the business management of Koelnmesse, Vice President Trade Fair Management.
The winners of the Kreativpreis 2018 at a glance
Winner of the KREATIVPREIS Trade – Innovation of the year:
the ecompro WheelWizard from ecompro IT-Dienstleistungen GmbH.
This is a tablet-based virtual tool that makes it possible for the customer or the customer consultant in the tire specialised trade to virtually equip his individual vehicle with new wheels with the help of augmented reality, meaning a mixing of the real with the virtual environment.
Winner of the KREATIVPREIS Trade – Best Green Concept:
Project for electromobility from the team Reifen-Union GmbH & Co. Top Service Team KG The TEAM cooperation has the important theme of "electromobility" as a strategic business area. The goal is to position itself over the long term as a service provider for future-oriented and ecologically sustainable technologies. To this purpose, the TEAM shareholders will universally offer the VW e-Golf as a workshop loan car. The charging infrastructure will of course also be supported in that the outlets will successively be equipped with the corresponding charging stations.
Winner of the KREATIVPREIS Trade – Best Future Concept:
Future-oriented consultation and communication technology of Reifen Fricke GmbH A new mobile consultation tool was already launched at the beginning of the year. The tool is a visual aid for sales consultation that places argumentation guidelines and examples in the hands of the customer consultant on loction.
Winner of the KREATIVPREIS Industry – Innovation of the year:
MICHELIN Track Connect from Michelin
MICHELIN Track Connect is the first coherent, app-based coaching offering for automotive and driving enthusiasts that is perfectly coordinated with the needs of amateur pilots at track day events. MICHELIN Track Connect supports pilots before, during and after the races with recommendations and analyses for the optimal calibration of the tire air pressure coordinated specifically with the vehicle and the driving conditions.
Winner of the KREATIVPREIS Industry – Best Green Concept:
Oxygene – Goodyear's concept tires for clean mobility in the cities of the future Emissions, material waste and energy losses in the urban space can be reduced with the futuristic moss tires. The "Oxygene“ cleans the air through photosynthesis, processes rubber rubber flour from recycled old tires, produces its own electricity through the storage of energy and communicates at light speed.
Winner of the KREATIVPREIS Industry – Best Future Concept:
the BORBET AERO INSERTS for wheels with pioneering aerodynamics and the individual esprit of Borbet GmbH AERO Inserts is a development of Borbet GmbH, which reduce or hardly influence the wheel weight, and in this way significantly reduce air resistance - based on the results of calculations and measurements that BORBET carried out in cooperation with the University of Applied Sciences Nuremberg (TH Nürnberg).