On 30 August 2018, Puma Energy, the global integrated midstream and downstream energy company, was unveiled as the official fuel sponsor of South Africa’s Festival of Motoring, taking place at Kyalami Circuit from 31st August – 2nd September.
The sponsorship, which represents Puma Energy’s increased involvement in South Africa since it entered the market in 2015, secures supply of fuel for all participants at the Festival of Motoring, as it does across much of the African continent through its retail, wholesale and B2B operations. Puma Energy’s partners in motorised sports rely on its innovation of fuels for extreme performance to fuel their journeys and give them a competitive edge.
As part of Puma Energy’s ongoing innovation in fuel technology, today marks the launch of PumaMax, an additised gasoline designed for keep clean performance into the South African market. Formulated with a combined detergent and carrier system, PumaMax reduces fuel consumption compared to non-additised gasoline and maintains peak vehicle performance.
During the Festival of Motoring, Puma Energy will be reinforcing its initiative around road safety as part of its CSR programme which is already rolled out across Africa. At the Festival, Puma Energy’s road safety ambassador and South Africa’s first black production car racing champion, Phillip Kekana will be giving track demonstrations and briefing local children in the community on road safety.
In addition, the world class Flying Lions will be celebrating their ongoing sponsorship with Puma Energy with an aerobatic display during the Festival with the team’s renowned Harvard AT6 aircraft branded in the red, green and white colours of Puma Energy.
Seggie Kistasamy, General Manager for Puma Energy South Africa commented on the rationale for the sponsorship, “As official fuel sponsor of the Festival of Motoring, this gives us an opportunity to be at the forefront of South Africa’s motor racing future, creating the next generation of motor racing drivers, teams and enthusiasts. This partnership is a natural alignment for Puma Energy and its values around precision, high performance and passion. This sponsorship made sense to us because it speaks to our strategy of “Fuelling Journeys”.
Our Africa-wide CSR programme around road safety is also a key reason to be involved with one of the go-to events in motoring if we can help drive this important message home in South Africa,” said Kistasamy.
On the African continent Puma Energy has grown to become one of the largest independent storage and downstream companies in Sub-Saharan Africa. It is now present in 19 countries from Senegal to South Africa and continually looks to expand its footprint from West to East. Sub-Saharan Africa is a key growth market for Puma Energy, which is the fastest growing independent fuel distribution company in Africa.