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Biene appointed as the Head of the Volkswagen brand

Martina Biene is the new Head of the Volkswagen Brand in South Africa, effective 1 October 2018.
  • With 16 years of experience in the Volkswagen Group, Martina Biene will assume her new role at the beginning of October
  • Biene replaces Carla Wentzel who has been appointed as the Group Managing Director of Volkswagen Group Ireland

Martina Biene, who was previously the Head of Product Marketing for the Volkswagen brand in Wolfsburg, will be responsible for the Volkswagen brand in the South African market.

Martina has 16 years of experience in the Volkswagen Group, having worked in Product Planning and Product Marketing for Luxury Vehicles and the Volkswagen Brand, both in Germany, Belgium and Luxemburg.

Biene replaces Carla Wentzel who has been appointed as the Group Managing Director of Volkswagen Group Ireland, which represents the Volkswagen, Audi, SEAT, Skoda and Volkswagen Commercial brands in the Irish market.

Prior to leading the Volkswagen Brand, Carla Wentzel was in a Group role that included accountability for Planning and Logistics, IT, Marketing Research, Dealer Training and Customer Centricity Programme.

"We wish Carla Wentzel and Martina Biene every success in their new roles and are confident that their energy, passion and commitment to the
automotive market will benefit their new teams respectively," said Thomas Schaefer, Chairman and Managing Director: Volkswagen Group South Africa.

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