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Promising African market for Russian lubricants

Promising African market for Russian lubricants

Gazpromneft-Lubricants Ltd. was established in November 2007. Being a subsidiary of the Russian corporation Gazprom Neft for production and sales of oils, greases and technical fluids, with the total production volume of 600,000 tons of high-quality products per year. Why are Russian lubricants valued around the world for high quality, including in Africa? To answer this question, one needs to analyze the current lubricants market situation in the African continent.

According to the Lubricants Market Report, the African lubricants market is expected to grow at a moderate rate in 2018-2023 due to the increasing vehicle production along with the growing industrial sector, thus opening possibilities to share with the consumers the best products and services in the region.

In 2013, after taking into consideration the enormous breadth of opportunities offered by diverse countries, the company decided to work towards establishing mutually beneficial business relations in the African continent.

The first countries in Africa where Gazpromneft-Lubricants introduced its packaged products were Libya and Nigeria, followed by Egypt soon afterwards. Since then, more than 20,000 tons of lubricants have been imported to the African continent – a tenth part of the total import.

Nowadays, the products are distributed on a day-to-day basis in 14 countries on the African continent. The list of African countries where products of Gazpromneft-Lubricants are marketed includes Egypt, Nigeria, Libya, Ghana, Benin, Mauritania, the Republic of Congo, Niger, Guinea, Tanzania, Togo, Tunisia, Senegal and the Republic of South Africa. The company’s product portfolio comprises a wide range of oil brands for marine and commercial vehicles as well as for passenger vehicles. In addition, the premium G-Energy brand for passenger vehicles is also presented on the South African market.

Due to specificity of communication and market entry barriers, the South African Republic was one of the latest countries where the company commenced its business activities. A number of difficulties that had to be tackled were successfully resolved with the help of African colleagues. This helped to strengthen a very reliable partnership to boost the active development of distribution activities in the region.

According to the company’s Deputy General Director for Marketing and Strategic Development Roman Zimovets, “African market interests us greatly due to its dynamic growth. The participation in the last year’s exhibition Automechanika 2017 boosted the sales in South Africa, with product shipments to the entire region exceeding 400 tons in the year following the event.”Being a leader in grease production in Russia, Gazpromneft-Lubricants is also interested in increasing its presence in Africa, the fastest developing continent.

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