Comment from The National Automobile Dealers’ Association on April 2019 New Dealer Vehicle Sales Statistics

Mark Dommisse, Chairperson of the National Automobile Dealers’ Association (NADA)

Overall Dealer sales channel for:

  • April 2019 – 31,945 new vehicles were sold on dealer floors in April 2019 (2018: 31,543 showing a 1.3% increase in sales on dealer floors compared to the same month last year)
  • Cumulative year-on-year April 2019 vs April 2018 – 143,160 new vehicles sold year-to-date to April 2019 (2018: 149,097 showing a -4% decline on dealer floors year-on-year)
  • Significant decline in the light commercial vehicle segment - 8,660 units were sold in April 2019, coming down from 9,788 units sold in the comparative April 2018. This decline of 11.5% was understandable mainly due to Ford launching the facelifted Ranger in April, with production only ramping up to full volume later in May/June this year
  • The medium, heavy and extra heavy commercial vehicle segment continues to grow significantly.

“It was positive to see that demand in the Medium, Heavy and Extra Heavy Commercial Vehicle segments continued in April showing positive signs of stability and growth.,” commented Mark Dommisse, Chairperson of the National Automobile Dealers’ Association (NADA), which represents franchised car and commercial vehicle retailers in South Africa.

“Year-to-date growth is up 10.1% year-on-year for Medium Commercial Vehicles, up 7.8% year-on-year for Heavy Commercial Vehicles, and up 2.4% year-on-year for Extra Heavy Commercial Vehicle sales, providing a buoyant market for dealers in this segment.

“Whilst there is demand for new cars, consumer decisions are being delayed due to continuous fuel increase, especially in the premium passenger segment. The pressure on consumer spending is ongoing. The 9% increase in fuel last month tied to increases in municipal rates and Eskom tariffs, as well as the upcoming elections, means that sentiment will remain under strain for the medium term.

“On a Macro basis, Moody’s left our sovereign debt rating unchanged and the lights seem to be staying on for now,” continued Dommisse.

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