Mitsubishi Motors is known for a host of outstanding characteristics, including keeping your family safe on the road.
And now that winter is forcing everyone to cuddle up for a bit of warmth, it has become time for Mitsubishi Motors to also share some warm love with those less fortunate.
Mitsubishi Motors and community radio station Hot 91.9 FM are working together to spread some winter heat - not only in North Riding in Gauteng where the radio station is situated, but all over South Africa where no less than 53 Mitsubishi dealerships are spread far and wide.
Together with Mitsubishi Motors, Hot 91.9 FM runs a Hot Cares campaign to make a difference in someone's life.
"We would like to challenge everyone - not only Mitsubishi customers - to spread some warmth in the life of those who don't have the luxury of a cosy home," says Nic Campbell, General Manager of Mitsubishi Motors South Africa.
The campaign, which runs until the middle of August, calls out to people to donate a blanket and drop it off at any Mitsubishi dealership anywhere in the country.
"Share your warmth - donating just one blanket can make a huge difference in someone's life. Support the Mitsubishi Motors SA and Hot 91.9 FM Winter Blanket Drive by donating a blanket or any other winter item," says Campbell.
"Simply take a blanket or winter item (e.g.: canned food, clothing, etc.) to your nearest Mitsubishi Motors SA dealership."
HOT 91.9 FM founder and station Managing Director, Lloyd Madurai, says Hot FM 91.9 is not only about fun. "We are also working together with associates such as Mitsubishi Motors South Africa to make a meaningful difference in the lives of those around us," concludes Madurai.