In South Africa, thousands of motorists face the devastating consequences of road incidents every day. Despite this, many motorists are dangerously under-insured (in multiple ways) or completely unprotected. Economic difficulties leave countless drivers vulnerable when they need help most.
Beyond the human cost, accidents can be financially catastrophic for families already struggling with economic pressures. The CEO of MasterDrive, Eugene Herbert, expands: “Many drivers are forced to make impossible choices, often opting for minimal medical or vehicle coverage simply to keep their vehicles on the road – only realising the consequences of this when it is too late.
“Road risks also include breakdowns, flat tyres, engine failures, and potholes, stranding motorists, often in dangerous locations. This can lead to missed workdays, towing fees, and repair bills that devastate household budgets. These drivers have few options and high stress levels when the unexpected happens.”
Unfortunately, vulnerable members of society are disproportionately affected. “The current system assumes financial stability that many simply do not have, creating a reality where assistance remains a luxury rather than a necessity.
“There are approximately 12 million vehicles on the road yet only about three million are insured and likely have roadside assistance. Thus, only a quarter of drivers have the security that there is recourse if a driving risk is encountered,” says Herbert.
The market clearly demands more accessible, affordable solutions. Access to this is not just about convenience, but an essential need. The Automobile Association of South Africa (AASA) is responding to this need through the rejuvenation of its brand with a refreshed offer.
They now offer an option to motorists not covered by a motor plan or insurance. A monthly subscription model with three behaviourally designed cost tiers empowers consumers with greater choice and the affordability.
The benefits go far beyond roadside assistance to include common issues such as a flat battery or tyre, or even an empty fuel tank. Other benefits include armed response, medical advice or emergency medical transport, for both at home and on the roads. Membership is attached to people and not cars, giving peace of mind for the whole family.
These benefits are in addition to towing services after an accident, attempted theft or vandalism or pothole damage. It removes the vulnerability of being exposed to vandals on the roadside.
Non-members can access assistance too. Their new smartphone app, AA Rescue Me, has a mobile panic button for immediate access to emergency response and additional benefits for members.
Bobby Ramagwede, CEO of the AA, says: “The AA has been a trusted companion for South Africa’s motorists for generations, providing practical assistance in emergencies and advocating for consumers around road safety, fuel prices and legislative changes.
“With just one tap on the app, the stress and fear of accidents or incidents is removed. We’re here to keep South Africans on the roads, and to help them be safe. By supporting their mobility, we support progress, unlock possibilities, and get their work done,” he adds.
New members who complete the two-minute online, in-app or WhatsApp sign-up process before 31 October 2025 stand a chance to win two tickets, flights and accommodation to the Abu Dhabi Grand Prix on 7 December 2025.