MasterDrive is ready to kick off the new year and welcomes organisations back as they return from the festive season break. Our team is ready to walk alongside yours on your road safety and driver training initiatives throughout 2026.
The CEO of MasterDrive, Eugene Herbert, says there is strong momentum heading into the new business year. "We are looking forward to building on the foundation we have established and continue working with organisations across South Africa to improve road safety standards. We anticipate that 2026 will be rich with potential for further promotion of road safety.
"Companies that prioritise driver training are not just ticking a compliance box but are building safer, more capable teams ready to navigate our roads confidently. This investment speaks volumes about an organisation's values and positions them as leaders in workplace safety."
MasterDrive encourages organisations to approach the year thoughtfully. "Take stock of what you learned in 2025 including both the wins and the setbacks. Use those insights to shape your road safety strategy for the year ahead.
"We are all aware of ongoing economic pressures, particularly around fuel costs, which continue to impact operational budgets. There is also always the reality of potential protest action, which means fleet managers need contingency plans in place. Being proactive rather than reactive, by equipping drivers for whatever they encounter, will make all the difference."
MasterDrive has an exciting calendar planned for 2026. "Our Women with Drive event will mark its first decade, while the Fleet Safety Awards, and various other road safety events are gaining tremendous traction and will go to the next level this year. Enthusiasm for and engagement in these events is growing steadily, and we look forward to what is in store."
Organisations will benefit if they start planning their training early. "Let's make 2026 a landmark year for road safety. We are here to support you every step of the way and look forward to achieving meaningful progress together."
For those organisations joining the January Lunch & Learn session, it will be specifically focused on equipping fleets for January. The ‘Hijack Awareness and Prevention’- staying safe in 2026 session will focus on security and vigilance as drivers return to regular routes.
We welcome organisations to request a free fleet safety consultation during 2026. For more information contact us at