ISUZU powers 2023 IRONMAN Mossel Bay event

ISUZU Motors South Africa, as the title sponsor of IRONMAN South Africa, takes immense pride in championing a diverse and accomplished assembly of athletes and individuals participating in the forthcoming IRONMAN Mossel Bay event on 19 November.

The Mossel Bay competition marks the culmination of a rigorous series of IRONMAN challenges held in Gqeberha and Durban earlier in the year and is famed for its relentless test of physical endurance. 

Ziphindiwe Ngcobo, Department Executive for Marketing at ISUZU, expressed her enthusiasm for the brand's involvement in the IRONMAN Mossel Bay 2023 competition: "As a brand that has held this partnership for the last 15 years, we are excited to be part of the Mossel Bay event. The IRONMAN brand, much like ISUZU, celebrates being BOLD BEYOND HUMAN, acknowledging the endurance of the ordinary people who dare to step out of their comfort zone and take on a physical and mental challenge of this magnitude.”

Among its sponsored participants are a mixture of ISUZU dealers, loyal customers, and esteemed athletes including South Africa's renowned triathlon coach Steve Atwell.

Steve Atwell is a certified Level 2 Triathlon coach accredited by TSA and ASA. He is the Chairman of ATC Multisport, South Africa's largest multisport club known for nurturing beginners and elite athletes alike. He founded 'Embark Tri' in 2010 to mentor novice athletes.

Its diverse sponsorship lineup exemplifies ISUZU's commitment to supporting both professional athletes and local heroes who embody the enduring spirit of ISUZU and the indomitable strength it represents.

“As a brand dedicated to the communities we serve, ISUZU is committed to giving back and making a difference. The IRONMAN Mossel Bay competition serves as an excellent platform to engage with the local community and inspire individuals to embrace a healthier and more active lifestyle,” adds Ngcobo.

This leg of IRONMAN South Africa in Mossel Bay boasts the breathtaking backdrop of the awe-inspiring Outeniqua Mountains and the pristine azure sea. Mossel Bay’s landscape is adorned with lush rolling hills, fertile pastures, and a vibrant tapestry of agricultural and cultural heritage.