Lyft and HERE Technologies partnership announced

Lyft and HERE Technologies partnership announced

Comment from James Hodgson, Smart Mobility Principal Analyst at tech market advisory firm, ABI Research:

Lyft held a market share of 31.7% in 1H 2020, representing the closest competitor the dominant Uber, which held 69.1%. While the market has consistently grown at double digits, profitability has proved challenging, with competition by trip subsidies and driver incentives impacting the bottom line.

This deal is a very positive sign for HERE’S prospects in smart mobility. In cities, where consumers typically navigate from “place” to “place”, rather than from address to address, smart mobility fleet operators need access to a fresh and comprehensive database of “places”, and a high-quality search capability. The established automotive mapping and location intelligence suppliers (HERE and TomTom) have historically found their search capabilities and places database falling short of what Google and MapBox can provide.




We use cookies

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.