Andreas Bareis has been appointed as Vehicle Line Director of McLaren Automotive’s Super Series product family. He will take up his position in July and will report directly to Chief Operating Officer Dr. Jens Ludmann.
Andreas will be responsible for managing the development of the second generation of McLaren’s Super Series, the core of the British manufacturer’s range of sportscars and supercars, which began with the 12C and today includes the 720S. His responsibilities will include taking product developments from idea and concept through to development and testing, then on to market introduction.
In 2012, Andreas joined McLaren as Executive Director of Quality, where he established the Quality Department with new processes that continue to today. Three years later he was appointed Managing Director for the developing Middle East and Africa territory, reporting to Jolyon Nash the Executive Director of Global Sales & Marketing, and was then given the additional task of establishing the Latin American market.
Over the past two years, Andreas has steered his region’s sales to a growth of 79 per cent. He further developed the McLaren retailer network, including a new presence in Bahrain, the seat of McLaren’s majority shareholder, while also rolling out the brand to new markets such as Lebanon and Brazil. The opening of the McLaren São Paulo showroom held special significance, due to Brazil’s historically close ties with the brand, which are celebrated in the naming of a new limited run model - the McLaren Senna. Under his leadership, the regional network has grown by four retailers to a total of 12.
“Andreas possesses an unusually broad experience of the brand and product, extensive technical and operational knowledge, as well as deep insight into customer and retailer requirements. He will be vital to lead the continued success of the Super Series as vehicles which our customers, both existing and new, want to own, drive and enjoy. I look forward to welcoming him to the team”, said Dr. Jens Ludmann, Chief Operating Officer for McLaren Automotive.
Andreas said: “I’m looking forward to taking the new knowledge and insights I have gained from interacting with both our customers and our retailers and applying it to the product. The 720S has had a fabulous reception from everyone who has driven it, so I don’t underestimate the responsibility I have been given.”
Before joining McLaren, Andreas held operational and quality management roles at Mercedes-Benz and then Lotus Cars.
His replacement as Managing Director for the Middle East, Africa and Latin America will be announced in due course.