Cristiano Fiorio has been appointed responsible for Alfa Romeo Formula 1, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO.
Following the renewal of the partnership between Alfa Romeo and Sauber Motorsport, Cristiano Fiorio assumes responsibility for the project, focused on maximizing results and return on investment, with ambitious goals of gradual improvement year-on-year.
Alfa Romeo is now writing its future and designing its long-term plan. With a very distinctive and inspiring Italian heritage, the Brand will remain true to its roots even through the paradigm shift that electrification represents. The pleasure of the driver and passion will remain at the center, but electrification will give the Brand the opportunity to redesign sustainable performance.
The brand’s presence in Motorsport, and in particular in F1, will continue to play a key role in the future, always interpreted with a feeling of Italian noble sportiness, the Alfa Romeo DNA from 1910. F1 is the ultimate laboratory of change, and therefore a key territory for Alfa Romeo on its path-to-electrification, with its pioneering Hybrid Strategy, sustainable technology and endless pursuit of efficiency. On top of that, it is a crucial global marketing platform.
Born in Turin in 1972 and married with two children, Cristiano Fiorio held the position of responsible for Brand Marketing Communication EMEA at FCA, and was latterly responsible for Advertising, Digital, Events, Sponsorships and Trade Fairs for all the FCA brands. In November 2019, he also led the team that launched the New 500 BEV.
He has worked for the FCA Group since 2013, holding various positions over the years: initially responsible for Communication and Cross-Brand Services for the EMEA region, he assumed responsibility for brand promotion throughout the Group, also in EMEA, with further responsibility for events, licensing and merchandising.
He previously worked in the field of major events, tourism and in companies specialized in sporting events, sports and marketing communications. He is a Member of the Board of Basicnet (Superga, Kappa, Sebago, Kway and other brands).