Budget-Friendly Cars Drive October Sales Surge In New And Used Vehicle Markets

Following a dip in performance in September, the South African automotive sector experienced a strong rebound in October 2024, with notable sales growth in both the new and used car markets.

Based on the latest sales data from AutoTrader, the used car market is on the upturn, with 34,968 units sold in October 2024. That represents a 6.5% year-on-year increase from the 32,839 used vehicles sold in October 2023, and a 22% uptick in used car sales compared to September 2024, which saw total sales reach 28,609. 

According to naamsa | The Automotive Business Council, new passenger vehicle sales rose to 34,228 in October 2024, showing growth as the industry reaches the end of the year. That’s a 14.5% year-on-year difference and a 12.6% increase compared to September 2024. 

“Used car sales saw a notable increase in October 2024, spearheaded by strong sales of budget-friendly cars,” said George Mienie, CEO of AutoTrader. “The Volkswagen Polo Vivo, for example, enjoyed a 37% month-on-month sales increase, while sales figures for the Toyota Starlet grew by 26% compared to last month. Interestingly, the BMW 3 Series also saw a significant uptick, with month-on-month sales rising by 27% compared to September 2024.”

In October 2024, the total value of used car sales rose to R14.09 billion, a 21.59% increase from September’s R11.59 billion. Year-on-year, used car sales also saw growth, up 10.84% compared to October 2023’s R12.64 billion.

The average price of used cars has fallen slightly from September 2024’s average of R405,154 to R403,049 in October. Interestingly, the average mileage has decreased from 75,588 km in September to 73,757 km last month. The average registration age for used cars sold in October 2024 is five years old. 

In October 2024, the most popular used passenger car models included the Volkswagen Polo (1,679 units), Volkswagen Polo Vivo (1,402 units), Toyota Fortuner (737), Suzuki Swift (635), Mercedes-Benz C-Class (563), BMW 3 Series (561), and Toyota Starlet (521). 

Regarding new passenger vehicles, the budget-friendly Volkswagen Polo Vivo has supplanted the Toyota Corolla Cross as the best-seller. 2,297 units of the Vivo were sold, with the Corolla Cross following closely at 2,104 units. Other strong sellers include the Volkswagen Polo (1,425), the Toyota Starlet (1,358), and the Hyundai Grand i10 (1,280). 

Top 10 sold used models in October 2024

Ranked by most sold

Model

Sold Count 

Price (R) Average 

Mileage (km) Average

Registration Age Average 

1

Ford Ranger

2,081

R462,930

82,355 km

4 years-old

2

Volkswagen Polo

1,679

R257,205

68,117 km

5 years-old

3

Toyota Hilux

1,664

R447,965

102,023 km

5 years-old

4

Volkswagen Polo Vivo

1,402

R187,919

56,395 km

4 years-old

5

Toyota Fortuner

737

R455,722

110,619 km

6 years-old

6

Suzuki Swift

635

R187,633

35,549 km

2 years-old

7

Nissan NP200

608

R167,524

72,996 km

4 years-old

8

Mercedes-Benz C-Class

563

R400,002

92,860 km

8 years-old

9

BMW 3 Series

561

R366,545

107,458 km

8 years-old

10

Toyota Starlet

521

R229,797

30,302 km

2 years-old

Source: AutoTrader Used Car Sales Data: 1 - 30 October 2024