The gold of Fleet Safety Awards: Category Partners
Standard Bank powered SABOA Best Organisation

Following a highly successful 2024 Fleet Safety Awards, it is fitting to make mention of the organisations powering the categories won by entrants. This year MasterDrive was pleased to welcome seven Category Partners to the Awards.

Each played an integral role in recognising excellence in fleet safety. The CEO of MasterDrive, Eugene Herbert, expands: “These forward-thinking organisations powered the Award categories, ensuring those that go above-and-beyond in promoting road safety received the recognition deserved.

“In the current transportation landscape, no organisation can tackle road safety challenges alone. Instead, collaboration, shared knowledge, and mutual support is how to create lasting change. The Category Partners champion one common cause: making roads safer for everyone.”

We welcome back last year’s Category Partner, MICHELIN Connected Fleet, powering the Best Fleet Manager category. “The Award represents the pinnacle of fleet safety leadership. Winners implement comprehensive safety strategies to build a culture of road safety. As the category with greatest prize value, a total of R80 000, it recognises that exceptional leadership in fleet safety requires both vision and execution.”

Shivani Pillay, Country Head at MICHELIN Connected Fleet, says, nominees for Best Fleet Manager exemplify the highest standards of professionalism, dedication, and excellence in promoting safe driving practices and enhancing overall fleet safety. We are privileged to sponsor this category at the Awards."

The Best Organisation category was powered by new partner Dastek IVM. “An organisation with a culture of safety must have vision, commitment and unwavering dedication at every level. Each finalist represents the gold standard in their respective sub-category. Dastek IVM is proud to power a category where organisations showing how organisational commitment transforms into safer roads for all South Africans.”

OPTIX was the Category Partner of the Road Warrior Award. “On our roads, true heroes operate vehicles with exceptional skill and unwavering commitment to road safety. The Award celebrates these everyday champions that show one person can make a difference and inspire others. OPTIX was proud to support those saving countless lives through their commitment to safety.”

The Category Partner of Best Employer was Avis. “The Award celebrates organisations that understand a fundamental truth: safe roads begin with well-supported drivers. This unique category is significant because it is determined by those who know best - employees themselves. Avis stands behind organisations that show how good employment practices translate to safer roads.”

Most Improved Truck Stop was powered by SaferStops. “Truck stops are more than just refuelling points - they are crucial safety hubs in our nation's transport network. They influence driver fatigue, security, vehicle maintenance and many other aspects that SaferStops prioritises at the rest stops they interact with. When we improve our truck stops, we improve the entire transport ecosystem.”

Standard Bank powered SABOA Best Organisation. “The winner of this Award embodied and promoted road safety by creating an organisational ethos of road safety. In public transport, this does not just improve statistics - it saves lives. Standard Bank is proud to support a category of such importance - it's not just about recognition, it's about transformation of our public transport sector.”

A new category celebrated the power of persistence and progress. “The Most Improved Organisation Award was powered by Motor Accident Group (MAG). It recognises excellence is a journey, not a destination. Road safety is not about perfection - it's about continuous improvement and unwavering commitment to better practices. MAG supports every step forward, no matter how small.”

The Category Partners played a role in recognising the remarkable achievements celebrated at the Fleet Safety Awards. “We appreciate each organisation for their valuable contributions to promoting road safety. It acknowledges those working tirelessly to make our roads safer for everyone,” says Herbert.