Autosobriety Program is a strategic partnership between UNITAR, Pernod Ricard, and MasterDrive, aimed at contributing towards the United Nations' goal of halving road traffic injuries and fatalities related to drinking and driving by 2030.
This program has already demonstrated remarkable results in South Africa and the Dominican Republic, highlighting its effectiveness and relevance in addressing this critical issue.
MasterDrive would like to offer this program to your organization at no charge, as part of our ongoing commitment to promoting road safety and responsible driving. The training session typically lasts between 45 minutes to an hour and can be conducted as a lunch and learn session or at a time convenient for your organisation.
By participating in the Autosobriety Program, you will not only be contributing to a noble cause but also investing in the well-being of your employees. This training can help reduce the risk of alcohol-related road accidents, potentially reducing absenteeism, healthcare costs, and legal liabilities associated with drunk driving incidents. Additionally, it will promote a culture of responsibility and ethical conduct, reflecting your company's values and commitment to safety.
We believe that investing in employee safety and well-being is not only the right thing to do but also makes sound business sense. By reducing the risks associated with alcohol-related incidents, you can maintain a more efficient and reliable workforce, ultimately contributing to your organization's success.
We invite you to join us in this critical endeavour to save lives and promote safer roads. Please confirm a date and time that works best for your team, and we will make the necessary arrangements to deliver the Autosobriety Program at your convenience.
Course Duration: 45-60 minutes, including a compulsory 2-minute registration & assessment at the end of the program.
Course Outline:
1. Background and Overview of the Program
- Understanding the importance of road safety and the impact of impaired driving.
2. Global and Local Road Safety Statistics
- Exploring the alarming statistics on road crashes and casualties worldwide and in South Africa, highlighting the urgency of addressing this issue.
3. Drinking and Driving in South Africa
- Examining the prevalence and consequences of driving under the influence in our country.
4. Understanding Alcohol
- Insights into the nature of alcohol and its effects on the human body.
5. Alcohol Absorption and Impairment
- Exploring how alcohol is absorbed and metabolized, and its impact on driving performance and cognitive abilities.
6. Legal Framework and Legislation
- Discussing the relevant laws and regulations governing alcohol levels for drivers in South Africa.
7. Preventing Drinking and Driving
- Practical strategies and techniques for avoiding impaired driving situations.
8. Road User Responsibility
- Emphasizing the role and responsibility of every road user in preventing traffic crashes and promoting road safety.
The Autosobriety Training program is designed to provide comprehensive education and awareness on the dangers of drinking and driving, empowering individuals to make responsible choices and contribute to safer roads for all.
If your organisation is interested in participating in this program, please email