Performance Racing Industry (PRI) will offer an expanded education programme at the 2026 PRI Show, taking place from 10–12 December at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.
Industry experts will share insights on sponsorship, workforce development, motorsport engineering and business strategies, with sessions designed for professionals at different stages of their careers.
Practical business and technical sessions
Friday, 11 December, will feature four PRI Education sessions addressing key challenges facing motorsport businesses. All times below are local to Indianapolis.
- 09:00 – Using Tribology to Find Extra Horsepower: Peter Lee of Southwest Research Institute and Lake Speed Jr. of SPEEDiagnostix will explain how reducing friction can improve engine and drivetrain performance.
- 11:00 – State of the Racing Market: PRI Director of Market Research Gavin Knapp will discuss new research on industry performance, market conditions and business expectations.
- 13:00 – How a Culture Can Cure Your Crew Needs: Tom Shay of Profits Plus Solutions will share strategies for attracting employees, improving retention and building a stronger workplace culture.
- 15:00 – Using AI for Sponsorships: Alex Striler of SponsorshipTactics.com will explore how racers can use artificial intelligence to strengthen their sponsorship programmes.
PRI Managing Director Doug Bresnahan said education helps motorsport businesses adapt to industry changes and identify opportunities for growth. The show will bring together experienced professionals to share ideas, address common challenges and help businesses prepare for the future.
New motorsport engineering symposium
The inaugural PRI Motorsports Engineering Symposium will take place on Thursday, 10 December, expanding the show’s technical education offering.
Discussions will cover simulation, powertrain development, materials, manufacturing and workforce development. Experts from INDYCAR, Purdue University and Motor State Distributing will contribute to the programme.
The symposium is open to all registered PRI Show attendees at no additional cost.
Career opportunities for the next generation
Also new for 2026, NextGen Connect presented by Carlyle Tools will help students and young adults explore careers in motorsport through educational sessions, networking, CV reviews and career guidance.
Daily Lunch & Learn sessions will cover professional branding, apprenticeships and internships, and career paths within the industry.
The NextGen Connect Breakfast on Saturday, 12 December, will feature a keynote address by Hendrick Motorsports Director of Technical Partnerships Alba Colon.
PRI Show Director Karin Davidson said the programmes will provide practical knowledge that attendees can apply to their businesses and careers, while helping them connect with professionals across motorsport.
Register for the 2026 PRI Show
The 2026 PRI Show will bring together motorsport professionals from around the world and more than 1,000 exhibiting companies.
Attendees can explore new products and technologies, attend education sessions and network with industry professionals. PRI membership is no longer required to attend.
- Dates: 10–12 December 2026
- Venues: Indiana Convention Center and Lucas Oil Stadium
- Location: Indianapolis, Indiana, USA
Register and find out more about the 2026 PRI Show
About Performance Racing Industry
Performance Racing Industry supports the worldwide racing community through advocacy, market research, education, its business magazine and the PRI Show. Its activities serve racers, enthusiasts, builders, tracks, sanctioning bodies and motorsport businesses.
For further information, visit www.performanceracing.com.