It was an unseasonably cool evening in Durban on Wednesday 9 November 2016, when the Partinform trade roadshow rolled into town. True to form,
it was a cool event, with cool emotions experienced by the visitors, as they went from stand to stand, and interacted with the members, representing the premium brands on display. Overall, a cool East Coast experience.
urban, as third biggest city in South Africa, after Johannesburg and Cape Town, and the second most important manufacturing hub in South Africa after Johannesburg, is vital to the economic well-being of South Africa. Durban also has the busiest port in South Africa, and is one of the major centres of tourism because of the city’s warm subtropical climate and extensive beaches. Add to this its hosting of a large automotive manufacturing cluster, and its importance for the automotive aftermarket expands exponentially. And its allure increases dramatically with its official recognition in May 2015 as one of the New7Wonders Cities together with Vigan, Doha, La Paz, Havana, Beirut, and Kuala Lumpur, becoming part of an eclectic mix of emerging and new world cities.
Durban’s future depends on the turning of wheels, whether on cars, trucks, cranes, or rail wagons, and the turning of wheels depends on the quality of parts, and the maintenance of the vehicles that needs these parts. Partinform talks to these issues, and informs these issues, and by so doing promotes premium brands to the automotive aftermarket, whether reseller or fitter. The Partinform Components Manufacturers Trade Show allows everyone involved in this aftermarket to communicate with the automotive manufacturers, and to share their experiences with their products, and to ask questions about these products. The Partinform show also allows the visitors to learn about new products, new product launches, and to get selling and fitment techniques. Another positive is the ability to network with the major players in the area. As the chairman of Partinform, Gideon de Klerk said at the Durban Partinform, “Our job is to promote premium brands, and to give the visitors the chance to interact with the manufacturers of premium product, and for those who still only look at price, we strive to wean them off cheap imports, with the power of persuasion.”