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Kuruman is a town steeped in religious imagery, which has earned it the name as ‘the fountain of Christianity’ in Africa.
This name comes from “Die Oog” (The Eye of Kuruman), which is a geological feature that brings water from deep underground to the surface, creating an oasis in the Kalahari Desert. Kuruman is also the town where Robert Moffat, a Scottish missionary, established the Moffat Church where he translated and printed the entire Bible into the Setswana African language, and where David Livingstone began his missionary work in 1841. And if that was not enough for Kuruman to earn its credentials, it is also home to well-known local author and Zulu traditional healer, Credo Mutwa, plus other peace seeking luminaries.
Thus, when the Partinform trade show rolled into town on Wednesday 14 July 2014, to proselytise to the local automotive community about the benefits of fitting quality branded product, it was maybe a case of taking coals to Newcastle (or koans to Kuruman?), because the town is steeped in the study of intuitive enlightenment, and therefore not very susceptible to the offerings of snake oil salesmen, so the warnings from South Africa’s top manufacturers may have already been heeded. In other words, inferior product and cheap knock-offs cannot simply take root in a community which has for centuries meditated on the paradoxes of life, and the importance of pure thought.
Having said that, aBr was not going to miss the action in such a historic town, and was there to observe as the good folk of Kuruman streamed into the hall at the El Dorado Hotel, to partake in an evening of infotainment, technical osmosis, product evaluation, market awareness, and networking of note. And judging by the discussions overheard, and the number of catalogues and technical bulletins under the arms of the delegates as they left, it was a very successful evening.